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Category Archives: Google

B2B’s Digital Evolution

New research from CEB’s Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. Today’s business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. The challenge for marketers is to be present in these channels at all times with…Continue Reading

Adobe Digital Index Q1 2012

Adobe Digital Index Q1 2012

Here is a great and concise infographic from Adobe which looks at the current market position in Digital in both the US and UK. Compared to growth in previous years, the YOY growth seems quite constrained and even CPCs on the Google network have fallen 5% over the last year. Check it out. Global_Advertising_Update_Q12012_InfographicContinue Reading

Add a Background Image to Google Search Page

Add a Background Image to Google Search Page

Today, June 10th, Google are highlighting a new feature whereby you can upload your own image to serve as the backdrop for your Google search page. If you want to change the image to one of your own choosing, you can click on the link in the bottom left corner of the screen – provided…Continue Reading

Google’s Had It With China

Google’s Had It With China

A very recent announcement on the official Google blog entitled ‘A New Approach to China’ seems to suggest that Google have now lost their patience with the Chinese government’s human rights abuses. Of course the post does not say this directly but, if one reads between the lines, the message is clear. What the blog…Continue Reading

Video Interview with Google’s “Cupcake Princess”

Video Interview with Google’s “Cupcake Princess”

Marissa Mayer, Google’s VP Search Products & User Experience, recently took questions in the most recent edition of Digg Dialogg. Topics covered by Mayer include the upcoming launch of Google Wave (Google Wave), how Google feels about Microsoft Bing and Wolfram Alpha, and the biggest threats to Google’s survival (”complacency”, says Mayer). Interesting viewing…Continue Reading

Google Wave Preview

Google Wave Preview

Google Wave is a new project by Google, still in development, yet set for release later this year. It will be an integrated communications and collaboration platform. This means that the one web-based application will be able to handle email, chat, photo-sharing and collaborative editing features – as currently seen in Google Docs. The documents…Continue Reading

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