Digital marketing has become so widely appreciated these days that everybody feels they should be doing something. Sure, everybody’s heard of terms like SEO and PPC but what do they really mean and how do they affect my business? However the skills necessary to plan, manage and execute digital campaigns can often be beyond the in-house capabilities of small… Continue Reading
Wordpress, Web Design and Search Engine Marketing
Category Archives: Internet Marketing
5 Low Cost Internet Marketing Strategies
There are many possibilities where internet marketing is concerned. If youíre new to the world of e-commerce and internet business, then you’re undoubtedly searching for ways to promote your website, products, and services. If you’re not new, but are seeking for ways to bring in more traffic to your site, then these tips can give… Continue Reading
E-Commerce Tips
In this new series of blog posts we are going to be looking at tips for small businesses who are interested in starting out in E-Commerce. Whilst the whole online retailing thing can seem daunting, the best advice is to start by keeping things very simple and to build from there. So Tip Number 1… Continue Reading
Twitter going mainstream in the UK?
An article published today in one of the UK’s leading broadsheets, The Independent, asks why ‘Britain is suddenly all a-Twitter’, proclaiming that “Record numbers sign up to site that lets us share every detail of our lives”. The article continues “The popularity of Twitter, the micro-blogging service used by President Obama …and tennis player Andy… Continue Reading
Today’s Value of Web Directories
There is no doubt that the importance Google places on links from web directories is falling. In fact, they have expressed this overtly in their latest guidelines for webmasters. So… what does this mean for us? Are we to give up on directories altogether? Well, my opinion is that there is definitely still some value… Continue Reading
Credit Crunch Drives Marketeers’ Budgets to Digital Advertising
The Advertising Association’s Advertising Statistics Yearbook 2008 states that internet advertising was the fastest growing medium – increasing 39.5% from the previous figure. Overall advertising expenditure reached £19.4 billion in 2007, up 4.2% on 2006′s figures. Over 70 per cent of companies use Search Engine Optimisation, Paid Search and e-mail marketing to in-house lists. The… Continue Reading
Welcome to LS Digital
Welcome to LS Digital Media. We will be keeping lots of fresh and up-to-date content on this site – articles about how to use the internet for marketing and digital media generally. If there is anything specific you would like to see us write about, please drop us an email and we will see what… Continue Reading
Digital’s Advantage in an Economic Downturn
We are all being affected by the credit crunch – to a greater or lesser extent. Business may be slowing, costs may be rising. Who knows where it will end? A time of uncertainty like this can be very stressful for smaller businesses that rely on a positive cash flow to stay afloat. So what… Continue Reading