Google Analytics

A good analytics and tracking package is essential to maximise the potential of your website. It allows you to see where your site’s visitors are coming from and what they are doing when they get to your site. Ultimately you want to drive them to your desired call-to-action as quickly and efficiently as possible.

Campaign budgets can be optimised as more and more data is collected. This methodology can lead to extremely effective targeted campaigns.

Google Analytics’ ease of use combined with its comprehensive reporting and tracking functionality makes it the ideal solution for the majority of our clients and we use it extensively. Additionally, in terms of ease-of-use and integration with Google AdWords this package is second to none.

Our Google Analytics Services

• Strategy, Implementation & Reporting Configuration
• Training & Consulting

We work with our clients to determine what they should be measuring and how they should be analysing web analytics data. Through our analysis, we offer actionable insights into your website’s traffic which ultimately will lead to a higher ROI, better efficiency and increased effectiveness of your website.

Reporting

The sheer volume of analytics data which is available to website owners means many hours wasted in analysing data. This is time as a business owner you just don’t have. Just Search can provide you with effective measurement reports that highlight what your site does well, but more importantly, what it doesn’t.

The reports will segment your marketing activity and visitor information in many ways; they will make key observations and recommendations to you. These include major usability and customer experience issues as well as conversion tracking, in particular by the keywords which Just Search are optimising on the site.

Through these reports, confident decisions can be made on which marketing techniques are working and which aren’t so you can construct your site accordingly.

Reporting Best Practice

The management reports also include the following with key findings, observations and recommendations:

• Visitor and content summaries
• Referring sources (SEO / PPC/ direct / banner / affiliates etc.)
• Navigation paths
• Referring keywords
• Conversion path analysis
• Time spent on site
• User trends
• Content areas and usage
• Repeat visits & new users
• Landing page effectiveness