One good definition of SEO or Search Engine Optimisation is “the process of editing and organising the content on a web page to increase its potential relevance to specific keywords on specific search engines.”
Whilst this is most definitely true, there are also other functions that come under this heading. Link building being a big one. This is still a cornerstone of SEO activity and one of the essential ingredients when looking for a higher organic ranking.
SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
SEO services consider how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML code to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too.
Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimisation when a website is being developed than to try and retroactively apply it.
Contents
SEO Strategy
Keyword Research
SEO Copywriting
Digital Asset Optimisation
Online PR
Social Media
Link Building
Glossary