An essesntial component of any well ranking website is the number of inbound links that point to your site’s content. Google see links as votes in the democracy that is the world wide web. And, simply put, the more votes you have the more important you are. Yes, this is something of a gross simplification, but it is really not too far from the truth.
The main techniques for building links to your site are:
- Directory Submission
- Article Marketing
- Press Releases
- Social Media (e.g. Delicious and Digg)
- Blogging
We use a combination of all these techniques depending on your exact circumstances and the nature of your business. Often these techniques to involve the creation of good quality, valuable, well-written content and this is where our copywriting team can help.