Pay Per Click Advertising (PPC)

With Pay Per Click advertising you only pay for an advertisement when it is clicked on – that is, when somebody shows interest. This instantly puts PPC in a very attractive position when compared to some more traditional media channels. Costs per Acquisition can also be considerably lower than offline despite the increasingly competitive nature of the  market. And the tracking and reporting that you get with PPC can even serve as a form of market research alerting you as to where some marketing materials need updating or where a product needs to be looked at.

The immediacy and control of Pay Per Click advertising make it an extremely effective way of running controlled campaigns which can be optimised over time to provide even better results. With an ROI driven approach, we strive to ensure that you are maximising the returns from any investment you make.

Optimise your PPC campaign

Whether we take over an existing campaign or build one from scratch, we will assemble a highly targeted, affordable and fully transparent campaign. We do extensive keyword/market research which means that you will only be bidding on relevant keywords that will drive sales to your website.

Once the PPC campaign is launched, you will receive industry best practice standard bid management and analysis along with regular reporting that will show you how we’ve been doing and what we are planning to continue to grow your business through paid search.

PPC management features

Our campaign process includes best practice in all of the following:

• Goal setting, tracking & full reporting
• Sector and keyword analysis & conversion metrics
• Campaign and network strategy
• Bidding strategy
• Ad creative and copy
• Destination and landing page strategy
• Campaign reviews and optimisation

Creative Optimisation Based on Many Years Experience

Eye-tracking research shows that in addition to the 98% of Google users who view organic listings, 95% also view the paid search results at the top of the page, and 31% view the ads on the right hand side. Bearing in mind that you only pay for the ad if it is clicked, pay per click represents unparalleled reach; in particular when used in conjunction with a strong SEO strategy.

We Offer A Fully Bespoke Service

As more businesses are turning to internet marketing as a way of reaching a wider range of customers, the digital landscape is growing more competitive. The advantage you once had for just being ‘up there’ is being eroded. Today you will be punished for mistakes that you could have got away with in the past. And this can mean the difference between success and failure.

It is important to say that while PPC can certainly justify itself on its own terms, it should still be seen as integrated tool which works in partnership with SEO. They are complimentary tools and work best when there is a dialogue between the two.