Morrisons Naturally Wonky Potatoes, 2.5kg

Product Information

I’ve delved so heavily into potato recipes over the last two years that I have been dubbed the ‘Potato Queen’ online. My videos on social media have had over 200 million views and even Nigella called me the ‘High Priestess of potato’. Peel the potatoes and cut into small halves or 1/4s. Rinse the prepared potatoes under plenty of cold water. More generally, supermarkets need to ensure that their pricing is clear and transparent, including for promotions and loyalty card offers, so that people are able to easily compare products and decide which is the best value for their needs. The consumer champion’s Affordable Food For All campaign calls on supermarkets to do more to ensure own-brand budget line items are widely available throughout all branches – including in smaller ‘convenience’ stores. They should also make pricing and offers more transparent. Online survey conducted by Yonder Consulting on behalf of Which?. The survey was conducted 24-26 March 2023 with a panel of 2,086 UK adults and the results were weighted to be nationally representative. Citation

To identify store size we used the roof size as a proxy, the data for which was provided by Geolytix. Small stores have a roof size less than 280m2, mid sized stores between 280m2 and 1,400m2, large stores between 1,400m2 and 2,800m2 and very large stores over 2,800m2. For ease of analysis we then combined mid and large stores to create the mid-large category used throughout the analysis. The values reported here are medians and the boundaries are the same as used in the Priority Places for Food Index. Asda has very few small stores in the UK and so we did not include any small Asda stores in our study. The small stores referred to are made up of a balanced number of Morrisons Daily, Tesco Express and Sainsbury's Local stores (see figure 7 below). In mid-large and very large stores, supermarkets generally scored well against our audit. Most budget lines from our list that would enable a healthy diet were available to consumers.

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The supermarket giant launched its first UK store in Birmingham in 1990. By 2025, Aldi plans to have 1,200 UK stores.

Section 3 presents our recommendations to supermarkets for how they can better support their customers through the worst food inflation in 45 years. Supermarkets, as the place where most people do most of their grocery shopping, are on the frontline of this crisis. Which?’s Affordable Food for All campaign has called on supermarkets to step up and do more to support people through the current crisis - and target support particularly to those who are struggling the most.However, in small Morrisons, Sainsbury’s and Tesco stores we found a very different story, with budget line items very rarely available, even in the places where people are most likely to be struggling to access affordable food [ 17].

You might just be surprised by my fool-proof method too, which involves using an everyday household item to get the best texture. (Hint: it’s not a potato masher.) Waxy potatoes are a no-no, meaning anything like a Charlotte , Ratte, Desiree or Jersey Royal is strictly ruled out. They are more likely to hold their shape, so when you start to break down the cell walls of the potato through boiling and mashing, they give you more of a wallpaper paste than a perfectly fluffy mash. Source: Office for National Statistics. Annual CPIH inflation rate, food and non-alcoholic beverages.People struggling to afford food are seeking support from a range of sources. The government undoubtedly has an important role at the central, national and local level supporting people through this crisis. People will also be turning to local charities and community groups. However, the fundamental role of supermarkets in the UK’s grocery market means that these businesses have a key role to play in supporting consumers. This week, StokeonTrentLive decided to put Aldi to the ultimate test to see just how much you can get for your money.

Prices have risen across all categories, but inflation is particularly high for milk, cheese, eggs, oils and fats. A range of factors have driven food prices higher, including global commodity price hikes, higher energy prices, supply chain disruption, and the Russian invasion of Ukraine. Paying the price Most people in the UK will have a potato masher – that decades-old utensil that you can never find in the drawer. However, here’s where things get juicy: I don't think that masher is doing your potatoes justice. Of the average 29 items, nine were fruit and vegetable items, which included fresh, prepared, frozen and tinned. The products chosen were selected in the aim of having consistency across stores. Put your potatoes in cold, heavily salted water and bring it up to the boil (rather than adding them to already-boiling water). This will stop the potatoes overcooking on the outside and cook them more evenly. If you salt them during boiling, you do not need to season them at the end. Consumers are doing their best to manage the challenges posed by rising prices. Members of our Consumer Insight panel tell us that they have been switching supermarkets, batch cooking, choosing own-brand products, and purchasing fewer fresh items to try to make their cash go further [ 2].

Our consumer research has found that availability of budget ranges is important to people in the current crisis. Providing more budget ranges was the top action that people wanted from supermarkets to help them save money on food and more than half (56%) of those finding their finances very difficult said that they would benefit from more budget ranges being available [ 30]. Make sure you stream dry your potatoes after boiling by leaving them in the colander, on top of the pan you’ve just boiled them in, with a tea towel on top. This will give a fluffier result when you mash them. Source: Which? analysed data provided by Mystery Shoppers. Data was collected 21 February - 24 March 2023. Sample size = 260 visits to 88 stores around the UK (excluding small stores). Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day.