LS Digital Media utilise a wide range of marketing tools and strategies to ensure that we find the most cost effective and efficient channel for your particular business.
You can check out some of our solutions by following the links to the individual pages below. If you require more information or wish to speak to us personally, please see our contact details here.
Copywriting
In making websites for our clients we often find that one of the most time-consuming elements of the process is in the copywriting (the text content creation) for the site. Especially when left to the client to produce as often they have so many other conflicting priorities. The reasons for this are all to clear to those who work in the SMB space.
Search Engine Marketing Strategy
The need for an integrated approach to digital marketing has never been greater. An effective strategy needs joined-up thinking. The days when a web designer made a site and then an SEO expert was called in to make it rank in the search engines are over. This approach will simply not work any more, or will at best return an ROI far lower than what can be possible. You can find our Search Engine Marketing Strategy page here.
Search Engine Optimisation Services
Search Engine Optimisation Services are one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
Pay Per Click Advertising (PPC)
With Pay Per Click Advertising you only pay for an advertisement when it is clicked on – that is, when somebody shows interest. This instantly puts PPC in a very attractive position when compared to some more traditional media channels. Costs per Acquisition can also be considerably lower than offline despite the increasingly competitive nature of the market. And the tracking and reporting that you get with PPC can even serve as a form of market research alerting you as to where some marketing materials need updating or where a product needs to be looked at.
Social Media and Online PR
Social Media and Online PR are fast becoming a very powerful force on the internet. Social networking sites such as Facebook and MySpace, along with Flickr, YouTube, LinkedIn and an ever growing list of ever more imaginative social networks covering areas such as films, books, business, sport – the possibilities are endless.
Email Marketing Services
Email Marketing Services have been much maligned in recent times, and understandably so. However, when used correctly, it can be an extremely effective medium with a high ROI and accountability, thanks to the reporting metrics that are available. Email provides a fast and cost effective route to market for marketing messages compared with other channels.
Google Apps
Are you a Small Business / Professional / Administrator and planning setup or migrate to Google Apps? We understand that you have are unlikely to have either the time, the technical knowledge or indeed the patience to setup and configure your Google Apps account.This is where we can help.
