One good definition of SEO or Search Engine Optimisation is “the process of editing and organising the content on a web page to increase its potential relevance to specific keywords on specific search engines.”
Whilst this is most definitely true, there are also other functions that come under this heading. Link building being a big one. This is still a cornerstone of SEO activity and one of the essential ingredients when looking for a higher organic ranking.
SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
SEO services consider how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML code to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too.
Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimisation when a website is being developed than to try and retroactively apply it.
Keyword Research
Keyword Research and Optimisation is essential if your site is going to work for you properly and effectively. It’s the equivalent of location or footfall on the high street. You can have a great shop with great products but if you don’t get any visitors – what’s the point? LSDM will help to ensure that you get your site started with the best possible research so that it is heading in the right direction from the off. Another mistake is to choose keywords that are too competitive and unrealistic for the size and stature of your site to target. We can also carry out a competitive analysis to make sure that you do not make this mistake.
Link building Services
An esesntial component of any well ranking website is the number of inbound links that point to your site’s content. Google see links as votes in the democracy that is the world wide web. And, simply put, the more votes you have the more important you are. Yes, this is something of a gross simplification, but it is really not too far from the truth.
The main techniques for building links to your site are:
- Directory Submission
- Article Marketing
- Press Releases
- Social Media (e.g. Delicious and Digg)
- Blogging
We use a combination of all these techniques depending on your exact circumstances and the nature of your business. Often these techniques to involve the creation of good quality, valuable, well-written content and this is where our copywriting team can help.
Google Universal Search
Universal search results combine the various search models used by Google into one combined set of results. The goal is to give the users more of what they want – keyword: relevancy. Search as we know it has not changed dramatically over night but gradually we will see changes in the way search is handled by Google. As such it will pay to keep this in mind when structuring campaigns going forward. In particular, it will be necessary to think outside the conventional concept of a website and to start incorporating more multimedia channels such as video, images and audio (e.g. podcasting).
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