Search Marketing Strategy

internet_marketing The need for an integrated approach to digital marketing has never been greater. An effective strategy needs joined-up thinking. The days when a web designer made a site and then an SEO expert was called in to make it rank in the search engines are over. This approach will simply not work any more, or will at best return an ROI far lower than what can be possible.Me

We start by looking at your business goals, your available budget for online and your specific marketing objectives. We can then calculate how many impressions there are on a daily and monthly basis for your brand and generic terms. From here we can ascertain how best to invest your budget and how much market coverage we should be aiming for.. thenThenho

Market /Keyword Research

In internet marketing terms, market research and keyword research are one and the same thing. You can think of keywords as the currency of search marketing. And, like all currencies, keywords have a value.

The majority of mistakes can be put down to failure to carry out effective research before starting a project. The old maxim that ‘knowledge is power’ has never been truer or more appropriate than with internet marketing.

Competitor Analysis

A competitor analysis is crucial in influencing the strategy we adopt. With the right strategy and tactics it is possible to compete in a cost-effective way against companies who may have much larger marketing resources.

Traffic (Visitors)

Without visitors to your web site, it has no value. Traffic can be measured either in terms of page views (simply the number of times a page is viewed over a given period of time) or unique visitors (where each visitor is counted only once, regardless of how many pages they view).

Conversion

What is your call to action? What is your desired conversion? Once aligned with your business objectives, conversion rates can be monitored and managed. Indeed, testing is an ongoing process whereby there is a process of continual improvement. This is not carried out in addition to work on your campaigns but is carried out automatically – a very real benefit of digital marketing. Over time a campaign can become increasingly optimised, constantly heading in the direction of ‘ideal campaign’ status. At this stage it should be a question of ‘how many do you want to sell?’

Timescales and Budgets

With an integrated view of your account from an SEO and a PPC perspective, we are able to work with you to optimise your investment in the way that is best going to work with your current business objectives. We consider your short term, medium term and long term objectives and we help you to think of your marketing ROI in this way.